There becomes a pinnacle moment in everyones life where a switch flips and your perspective of life changes instantly, a some what un expected twist that will begin to shape how you live your life going forward. I can’t speak for every one of you who are reading this, but the common denominator for a lot of us, is realising that we have limited time on this revolving rock…
PERCNT is a physical representation of an individuals mission statement, a statement that embodies what they stand for, a shared common ground with strangers, the group of the 1%’ers. The three pillars of the brand that embody our mission statement are Fitness, Future self & Finding your why - PERCNT
Founded on the basis of 1% improvement daily that is driven by a clear purpose we like to call our ‘why' - your why will pull you through the days you find most difficult, it keeps you on the tracks even when you feel like you’ve de railed, your why pushes you beyond motivation and builds outright discipline to pursue your goals and ambitions in life.
The turning point for myself was the realisation that this is all we have, that a large majority of the population still don’t realise this and continue to complain at every given opportunity in life. We all have a choice and switching how you perceive each day will better you in every aspect of your life. Loosing someone who is your pillar is the biggest shift in perspective I think anyone can experience, something intangible but strikingly noticeable. For me this was losing my dad, and PERCNT is for him. My Why…find yours.
FIND YOUR WHY - “A statement of purpose that describes why you do what you do and why you live the lifestyle you choose to do. It’s your calling, your mission statement…”
Books that helped me and hopefully you - the reader;
- The Almanack of Naval Ravikant
- The Daily Stoic - By Ryan Holiday
- Atomic Habits - By James Clear
- The Chimp Paradox - By Prof Steve Peters
- The Book You Wish Your Parents Had Read - By Philippa Perry
- The 5AM Club
